My approachMarketing for therapists needs nuance. Here's what that looks like.
And if marketing has always felt a wee bit spammy, or just plain exhausting after a full day of sessions, you're not alone. Most of the therapists I work with feel exactly the same way.
I don't work with plumbers or dentists or online shops. I work with therapists, and only therapists. So I already understand the ethics, the language, the clinical considerations, and how tricky it is to market something so deeply personal.
Your clients aren't shopping for a product. They're looking for safety, understanding, and the right fit, and your website can start offering that before they ever send you a message.
My approach is trauma-informed and values-aligned. That means no pushy tactics, no misleading claims, and nothing that conflicts with your professional guidelines. Just clear, specific, ethical marketing that works, explained in plain English.
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