You got into this work to help people, not to wrestle with Google. I work only with therapists and mental health practitioners across Canada, and I'd love to help you build an online presence that feels like you and helps the right clients find their way to your door.
A note from Jess
I'm a content strategist who works only with therapists
Some of the best things aren't planned. During my Master's in Strategic Communication, I ran a focus group, and one of the participants was an art therapist. Something clicked. I showed her what I could do with her website and her Google presence. She hired me, and together we got her to page one for her specialty and city with a completely organic strategy.
The therapists in her network couldn't believe it, and she kept getting asked how. She passed my name along, and I've never looked back.
Honestly, I can't imagine doing this work for anyone else. Therapists are some of the most values-driven, thoughtful people I've ever worked with, and helping you reach the clients who are already out there looking for you feels like exactly the right use of what I do.
I'm based in Ottawa, ON. I have a background in journalism, a Master's in Strategic Communication, and I'm a queer, female-owned business.
My approach
Marketing for therapists needs nuance. Here's what that looks like.
And if marketing has always felt a wee bit spammy, or just plain exhausting after a full day of sessions, you're not alone. Most of the therapists I work with feel exactly the same way.
I don't work with plumbers or dentists or online shops. I work with therapists, and only therapists. So I already understand the ethics, the language, the clinical considerations, and how tricky it is to market something so deeply personal.
Your clients aren't shopping for a product. They're looking for safety, understanding, and the right fit, and your website can start offering that before they ever send you a message.
My approach is trauma-informed and values-aligned. That means no pushy tactics, no misleading claims, and nothing that conflicts with your professional guidelines. Just clear, specific, ethical marketing that works, explained in plain English.
How I can help
Digital marketing, content strategy, and SEO for therapists across Canada
Pick one thing, or a few. We'll figure out together what makes sense for you right now.
Web design for therapists
A calm, clear site on the platform you already use, built to be found and to convert.
Content creation & strategy
Blog posts, website copy, and newsletters that sound like you on your best day.
Ads, reporting & SEO
An intentional visibility plan so the people searching for you actually find you.
Consulting & project management
A calm, strategic partner to help you decide what matters and what to do first.
Who I work with
Therapists in private practice across Canada
I work with registered psychotherapists, counsellors, psychologists, and social workers in solo and small group practices. Most of the folks I work with are seeing clients most of the day and have very little left over for marketing. That's exactly who I built this for.
Wherever you practise, in any province or territory, if you're a therapist in private practice who wants to show up on Google and fill your caseload more consistently, let's chat. (Here's what matters in your province or territory.)
You're probably a good fit if:
- You rely on Psychology Today and word of mouth, and you know it's not quite enough
- You have a website, but it isn't bringing in clients
- You want to be found for your niche, not just “a therapist”
- You want marketing that feels ethical and in line with your values
- You're ready to invest in something sustainable, at a pace that works for you
Kind words
What therapists say about working with me
5.0 out of 5 starson Google 9 reviews (opens Google in a new tab)Jessica Alexis is amazing! She is incredibly skilled at what she does. She is knowledgeable, creative, professional, quick and so great to work with. After only our first meeting, she really got me and what I was trying to convey.
Kaelin Sheaden9 months ago
Working with Jessica has been an absolute pleasure. She is truly a master of her craft, with a remarkable attention to detail and a thoughtful approach that ensures you're informed and comfortable every step of the way.
Melinda Van Arenthals10 months ago
From day one, Jess showed that she cared about my vision for my business. She has been reliable, responsive, and collaborative throughout our time working together. I would highly recommend her services to anyone looking for personalized marketing support.
Jacob Damelin10 months ago
Working with Jessica Alexis on my website for Bold Lotus Trauma Therapy has been an absolute dream! Her positive encouragement makes the process feel exciting and achievable, even when I feel overwhelmed. She offers such relevant support, always knowing exactly what I need to move forward.
Katie Dutot10 months ago
Jessica is thorough and explains things in a really accessible way! Her work has improved my business in a huge way!
Olivia Grigg10 months ago
Reviews from Google, shown as written.
Read all reviews on Google (opens in a new tab)Free website check
Find out what your therapy website is missing in five minutes.
I made a free checklist of the nine things I look at every time I review a therapy website. Grab a cup of tea, run through it yourself, and get an instant read on where your site stands and what to fix first. No jargon, no form to fill out, no pitch.
Most therapy websites I've reviewed have gaps in at least three of these. A few have gaps in all nine. Neither is a disaster; they're just starting points.
From the blog
Plain-English SEO and marketing advice for therapists
Why I'm telling every client to start blogging again (and it has nothing to do with ranking on Google)
Google says good SEO is good GEO, and new data shows why therapists need a blog and a LinkedIn presence to stay visible in AI-generated search results.
· 6 min read
Therapists, here's how to write a well-optimized blog post for SEO, AEO, and GEO
Wondering what a well-optimized therapy blog post actually looks like? Here's the exact 8-element framework I use with every client, plus a free downloadable template.
· 7 min read
Not sure where to start? Let’s have a chat.
Before you commit to anything, let's just have a chat. Book a free 60-minute consult and we'll look at your website together. I'll tell you honestly what I see, and you'll leave with a clear list of next steps, whether we work together or not. No pressure, no pitch.
Book a free consult