Your clients are searching for you. Is your website ready to be found?
Most accounting professionals didn't go to school to learn SEO, but in 2027, your website is one of the most powerful (and most overlooked) tools in your practice.
This free, one-hour webinar is your starting point.
Whether you're building a site from scratch, refreshing something that hasn't been touched in years, or just tired of watching competitors show up before you in Google, this session will give you a clear, practical framework you can actually use.
What we'll cover
In 45 minutes, you'll walk away knowing:
- Which platform to build on, and why it matters more than you think
- How to research the keywords your clients are actually typing into Google
- What your six core website pages need to say (and what most accountants get wrong)
- The 8-element blog framework that makes every post work harder
- How to get your site indexed, set up Google Search Console, and claim your Google Business Profile
- What an ongoing content and backlink strategy actually looks like in practice
This webinar is for you if…
- You're a CPA in public practice, advisory, or a niche specialty
- You've been meaning to "fix your website" for a while and don't know where to start
- You want more inbound leads without paying for ads indefinitely
- You know SEO matters but you're not sure what to actually do
Jessica Walker, MA, BJ
Jess is the founder of Jessica Alexis Content Strategies, a digital marketing and SEO consultancy that helps service-based professionals build websites that actually generate referrals. She holds an MA in Strategic Communication and has spent years helping practitioners across Canada turn their websites into their hardest-working team member.
This webinar is the live preview of her CPA-approved online course of the same name — attendees get an exclusive discount code to enroll after the session.
Presented in partnership with CPA
The Canadian Psychological Association (CPA) is the national voice for psychology in Canada, supporting psychologists and psychology students through continuing professional development, advocacy, and evidence-based resources.
