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Digital marketing for therapists that feels like you (and actually works).

You started your practice to help people, not to spend your evenings decoding Google or guessing what an algorithm wants. I help therapists grow their private practices with clear, sustainable marketing that feels like you. No jargon. No complicated funnels. No pressure.

Everything I do is built for therapy practices, because marketing for therapists needs a kind of care a general agency usually won't give you. Your clients aren't looking for a product. They're looking for safety. The way your website reads, the words you choose, the tone you set: it all matters more here than it does for most businesses. Here's how I can help.

01

Web design for therapists

Your website is your digital therapy space. It should feel the same way your office does, calm, clear, and grounded, before a client ever walks through the door. Using your existing platform (Squarespace, Wix, or similar), I help you build a site that doesn't just look good, but works. I know how to make the modules and design tools work with one another, so everything performs well behind the scenes, too.

You'll leave with a site that is:

  • Easy for you to update, no coding knowledge needed
  • Optimized for Google and AI search
  • Designed to attract and convert the right clients
  • Built to grow alongside your practice

You focus on helping people. I'll make sure your website helps them find you.

Good fit if Your current site feels outdated, clunky, or like it stopped working for you a while ago. Or you're starting fresh and want to get it right the first time.

Do I need a new website, or can you work with the one I have?

Usually the one you have. I work inside Squarespace, Wix, and similar platforms, so we improve what's already there instead of starting over, unless starting fresh really is the better option for your practice.

What makes a therapy website different from other business websites?

Your clients are looking for safety, not a product. A therapy website needs to feel calm and trustworthy, and it needs to say clearly who you help, what you help with, and how to take the next step.

Let's chat about this

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02

Content creation & strategy

Your words can help people feel seen before they ever reach out to you. I combine storytelling and strategy to craft content that connects and converts, whether that's your website copy, your blog, or your newsletter. Everything is written to sound like you on your best day: warm, professional, and specific to the clients you actually want to reach.

What's included:

  • Blog writing: researched, ghostwritten, and optimized for the keywords your clients are searching
  • Content strategy and editorial planning: a clear roadmap for what to publish, when, and why
  • Newsletter strategy and writing: staying in front of the right people without burning out
  • Website copy: service pages, about pages, contact pages, written to connect and convert

With a Master's in Strategic Communication and a Bachelor's in Journalism, I know how to blend your clinical voice with the visibility your practice needs. Your content will always sound like you, just with better keywords.

Good fit if You know you should be blogging or sending emails but never have time, or you've started and stopped a few times and need someone to actually maintain the cadence.

How often should a therapist publish blog posts?

Consistency matters more than volume. A steady rhythm you can keep, like one or two genuinely helpful posts a month, does more for you than a burst of posts followed by months of silence.

Will the writing sound like me?

Yes. Everything is written to sound like you on your best day: warm, professional, and specific to the clients you actually want to reach. Just with better keywords.

How much does content writing for therapists cost?

Writing is $1 per word. Hourly projects start at $175/hour. We'll find the balance that fits your budget and your goals.

Let's chat about this

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03

Ads, reporting & SEO

No guesswork. No wasting money on ads that don't move the needle. Getting found on Google is less mysterious than most people make it sound; it comes down to the right words, in the right places. For therapists, SEO is particularly high-value because your clients are actively searching. They type things like “trauma therapist near me” or “anxiety counselling in [city]” into Google with real intent to find someone. If your site isn't showing up, those searches are going to someone else by default.

Together, we'll build an intentional visibility plan that includes:

  • SEO audits and keyword research tailored to your specialization and location
  • On-page optimization: titles, meta descriptions, headers, image alt text, URL structure
  • Google Business Profile setup and optimization for local visibility
  • Content reporting and analytics reviews so you always know what's working
  • SMART ad campaigns designed for your stage of practice growth

Honest timeline: SEO takes time. Most therapists start seeing meaningful movement at three to six months, with more consistent results at six to 12. I'll always be upfront about that. What I can tell you is that it compounds, and once it's working, it keeps working.

Good fit if You're invisible on Google, or you know your site exists, but you're not sure anyone can actually find it.

How long does SEO take for a therapy practice?

Most therapists start seeing meaningful movement at three to six months, with more consistent results at six to 12. SEO takes time, but it compounds, and once it's working it keeps working.

Does SEO also help my practice show up in ChatGPT and other AI search?

Largely, yes. AI assistants lean on the same signals Google does: a clear, well-organized website, consistent business listings, and mentions on sites people already trust. The work that helps you rank also helps AI tools understand and recommend your practice.

Let's chat about this

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04

Consulting & project management

Marketing can feel like juggling ten things at once. You don't have to do it alone. Sometimes you don't need someone to do everything, you just need a calm, strategic partner who helps you figure out what actually matters and what to do first. I offer hourly consulting to help you manage projects, organize your marketing systems, or finally make sense of your strategy.

We might spend our time:

  • Mapping out a six-month content plan
  • Auditing your current website together
  • Untangling what's not working

You'll leave with clarity and a concrete next step.

Good fit if You're early in the process and want direction before committing to a bigger project. Or you've been doing some things and want a gut-check on whether they're the right things.

What happens in a marketing consulting session?

We work on whatever matters most right now: mapping out a six-month content plan, auditing your website together, or untangling what isn't working. You leave with clarity and a concrete next step.

How long is the free consultation?

60 minutes on Google Meet. We look at your website together, I share a few keywords to target, and you leave with clear next steps, whether we work together or not.

How much does consulting cost?

Consulting is billed hourly. Hourly projects start at $175/hour. The first 60-minute consultation is free.

Let's chat about this

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Start here

Start with a free 60-minute consultation

Before we even talk about working together, let's just have a chat. It's 60 minutes, and it's completely free.

What we'll cover together:

  • A quick content and SEO audit of your site
  • A few suggestions for keywords to target
  • Insight into how your current content is performing
  • Next steps tailored to your goals

Whether you're brand new to marketing or ready to take things up a notch, it's a no-pressure way to see what's possible. You'll leave with ideas you can actually use, whether we end up working together or not.

Book a free consult

Jessica in a white blazer, smiling as she works on her laptop beside a monstera plant
Across Canada

Marketing for therapists, province by province

I work with therapists across Canada. Every province and territory has its own credentials, benefits questions, and search habits, so here's what matters where you practise.

Provinces

FAQ

Questions therapists often ask me

How do I know where to start?

You don't have to, that's what I'm here for. We'll start with a free 60-minute consultation to review what you have, what's working, and where you can make the biggest impact.

What if I already have a website?

Perfect! I can review your current site, optimize for SEO, and make strategic updates that improve performance, no total redesign needed.

Do you work with group practices or only solo therapists?

Both! I'll tailor your marketing strategy based on your practice size, goals, and bandwidth.

How much does it cost?

Hourly projects start at $175/hour. We'll find the balance that fits your budget and your goals.

How soon can we start?

I usually book two to four weeks in advance but always reserve space for new therapy practices each month. Reach out to book your free consultation.

Not sure where to start? Let’s have a chat.

Book a free 60-minute consult. We’ll look at your website together, I’ll tell you honestly what I see, and you’ll leave with a clear list of next steps, whether you work with me or not. No pressure, and no pitch.

Book a free consult