Free Private Practice Website Audit for Therapists

Work through the nine items below, honestly, on your actual website. Check the ones that apply. Your score and result update as you go.

This takes about five minutes. Most therapists find at least three gaps they didn't know were there.

The private practice website audit

Free resource · jessicaalexis.ca

The 5-Minute Private Practice Website Audit

Check each item that applies to your site. Your score updates as you go.

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Content & copy

Your home page has at least 1,000 wordsMedium lift
Google needs content to understand what you do. Under 300 words and it can barely register you. Check yours at wordcounter.net.
Your home page opens by speaking to the client, not about youBigger project
The first thing a visitor reads should reflect what they're going through — not your credentials. "You're looking for a therapist who gets it" beats "Welcome. I'm registered…"
Your services page has at least 800 words and describes your approachBigger project
A bullet list of modalities isn't enough. Clients need to understand what working with you actually feels like, and why your approach fits their situation.
Your about page tells a story, not a CVBigger project
Credentials matter — but a page that only lists them reads cold. Clients want to know who you are and why you do this work. Aim for 700+ words.

Visibility & SEO basics

Your name + specialty shows up on page one of GoogleMedium lift
Open an incognito window and search your full name + specialty (e.g. "Jane Smith trauma therapist Toronto"). Your website — not a directory — should be near the top.
You have a Google Business Profile set up and filled outQuick fix
Search your name in Google Maps. No listing? You haven't claimed it. Free to set up, takes about 20 minutes — a must-do for local visibility.
Your page titles and meta descriptions are filled in — and specificQuick fix
If yours say "Home" or are blank, that's a missed opportunity. They should include your specialty and location. Check in your website platform's SEO settings.

Conversion & user experience

There's a clear "book a consultation" button visible without scrolling on every pageQuick fix
If someone has to scroll to find how to reach you, most won't. This should be in your header or hero section on every single page.
Your website looks right and works properly on a phoneMedium lift
Open your site on your actual phone right now. Readable without zooming? Buttons easy to tap? Most of your prospective clients will see your site on mobile first.

Your result

Waiting for your answers

Start checking items above

Work through each section honestly. Your score and result will update as you go.

What now?

If your score surfaced some gaps, the next move is a free 60-minute consultation.

Here's what we do in it: I pull up your website while we're on the call, walk through what I see, and tell you exactly what's holding it back. You leave with a clear sense of your highest-impact next step — and a few keywords your clients are actually searching that you should be targeting.

No pitch. No package push. Just honest feedback from someone who does this specifically for therapists.

Book a Free Consultation